Most problems in eCommerce can be solved by applying a simple solution—by offering a unique, personalized, and seamless customer experience (CX). However, it’s easier said than done.
To overcome the growth problems in eCommerce, you need to start by identifying the right eCommerce platform to build your site on. Although all the major eCommerce platforms offer more or less the same functionalities and benefits, choosing the right one to meet your business requirements is winning half the battle. You need to evaluate the platform in terms of cost, performance, security features, and your unique use cases.
Devising a solid omnichannel eCommerce strategy is often the next step to building a good foundation for your eCommerce store. An omnichannel strategy is a must-have for eCommerce businesses today because you can’t bank on just one platform to fuel your growth.
Research shows that most eCommerce buyers are used to navigating from one channel to another—such as mobile or social media—before they come back to your eCommerce website to make a purchase decision. Therefore, the traditional strategy of investing heavily in SEO to optimize for Google search engine results page falls short in front of the growing number of eCommerce problems.
Your omnichannel eCommerce strategy should also include a well-thought-out marketing plan to build exceptional brand awareness, minimize the new customer acquisition costs, improve conversion rates, overcome cart abandonment rates, and offer a delightful shopping experience.