The Tusker team crossed paths with NYL Technology for the first time in 2019 when they were looking for help in redesigning their website. Tusker’s business was growing and they wanted to harness the power of the Internet as a possible channel for growth.
Keeping up with our standard approach, the NYL Technology team first ran a thorough analysis to better understand how Tusker Hydraulics’ was handling its online presence at the moment. At its bare bones, it was essentially a SWOT analysis to assess Tusker’s areas of strengths, weaknesses, opportunities, and threats.
Once the groundwork was over, the NYL analysts presented a report to Tusker’s management outlining several recommendations to fix the areas that were posing challenges to Tusker’s online growth.
One of such recommendations—for example—was to consolidate all lead gen efforts from Tusker’s social media, live chat widget, IVR, email lead forms, and web forms in order to improve quality lead sourcing and process efficiency. This was based on their analysis which found that Tusker’s existing lead generation channels were disjointed and completely out of sync with the company’s business processes.
Tusker’s team responded by asking the NYL team to take full stock of their entire digital ecosystem so that they could run a similar analysis to identify areas of improvement.
Our team found another mammoth problem that was stymying Tusker Hydraulics’ growth potential—slow and inaccurate manual processes that interfered with the company’s operational efficiency. Therefore, we recommended building an automation solution unique to Tusker’s internal processes to eliminate the manual processes, reduce IT risks, and boost productivity—all at a minimal cost.
Our experts also suggested building an automated and centralized lead management system to facilitate informed and more accurate sales predictions. Taking all these proposals into account, Tusker Hydraulics contracted NYL Technology as an official technology partner to help them address their problem with suitable IT solutions.
Contrary to our initial engagement that limited the scope of the project to design Tusker Hydraulics’ website, the NYL team ended up reconstructing a new digital process for the company.